Serena Williams Net Worth: How She Built Her Fortune

Serena Williams Net Worth 2025

Serena Williams is thought to be worth about $350 million as of 2025. This makes her one of the richest tennis players of all time. Serena Williams has a lot of money because she had a great tennis career. She says she has won almost $95 million in prize money. 

Serena Williams Net Worth Timeline

1. Net worth before 2010

Before 2010, Serena Williams had already built a strong financial base through Grand Slam victories and early endorsement deals. Around $71.2 million was thought to be her net worth by the end of the 2000s. Prize money and long-term partnerships with brands like Nike and Wilson were the main reasons for this. In addition to her wealth, Serena Williams’ husband, Alexis Ohanian net worth of around $150 million, which is also impressive. 

2. 2010–2015

This was the time when they were most dominant on the court. Serena Williams made a lot more money after winning multiple Grand Slam titles and getting new sponsorships. Serena Williams net worth had gone over $150 million by 2015, making her one of the highest-paid athletes in the world.

3. 2016–2020

With major tournament wins and the launch of Serena Ventures, her wealth grew rapidly. Investments in startups and continued endorsements pushed her net worth to nearly $225 million by 2020.

4. 2021–2025

After she retired, Serena Williams focused on fashion, investments, and the media. By 2025, Serena Williams earnings are expected to be worth about $300 million. This proves that you made smart decisions for your business and that your brand will be worth a lot for a long time.

Tennis Career and Prize Money: Impact on Serena Williams Net Worth

Want to know how much is Serena Williams net worth? Serena Williams' legendary tennis career is the reason for her massive wealth, but her tennis career income is only one side of the coin. Serena Williams won 23 Grand Slam singles titles, the most in the Open Era, and she earned approximately $94.8 million in prize money.

This income is quite impressive, but it is only a small fraction of Serena Williams' net worth, which is estimated to be around $300 million by 2025.

The net worth of Serena Williams tennis alone increased significantly because her Grand Slam titles made her brand famous all over the world. Every big win made her more marketable, making her a top athlete and cultural icon. 

These victories directly fueled high-value endorsements, long-term brand partnerships, and business opportunities.

Endorsement Deals Powering Serena Williams Net Worth

Serena Williams is one of the most marketable athletes in the world. Her influence extends far beyond tennis, with long-standing endorsement partnerships with global brands such as Nike, Wilson, Gatorade, Beats by Dre, Audemars Piguet, and Intel. These collaborations have played a major role in shaping the net worth of Serena Williams. 

They are worth tens of millions of dollars throughout her career. Even after Serena Williams stepped down from professional tennis, her endorsement deals still generate multi-million-dollar annual revenue.

Business & Investments: Serena Ventures Net Worth and Equity

Serena Williams has also established herself as a successful entrepreneur and investor. She established Serena Ventures. It is a venture capital firm that is trying to invest in early-stage startups, especially those that are founded by women and underrepresented entrepreneurs. The venture capital firm has invested in over 60 companies across different sectors such as fashion, health, fintech, and technology.

Fashion & Beauty Empire: S by Serena & WYN Beauty Revenue Streams

In addition to tennis, Serena Williams has a strong presence in the fashion and beauty sectors that add significantly to her net worth. S by Serena, launched in 2018, was her fashion brand that was inclusive and focused on size diversity and luxury. Although the brand was mainly a direct-to-consumer business, it was an important part of Serena’s identity as a businesswoman and fashion icon.

In beauty, Serena co-founded WYN Beauty in 2024. It is a performance-driven makeup brand developed in partnership with industry experts and retailed through major beauty platforms. 

Together, these ventures enhance Serena Williams’ net worth by expanding her influence beyond sports into lifestyle, beauty, and global consumer markets.

Media & Entertainment Ventures: Nine Two Six Productions & Content Deals

Serena Williams has also become a well-known figure in the media and entertainment world, in addition to tennis and business. She started Nine Two Six Productions in 2023. It is a multimedia production company that produces documentaries, scripted, and brand-driven stories that are all about storytelling. 

Serena has also appeared in high-impact documentaries and screen projects that focus on the lives of athletes, women empowerment, and social change.

In addition, her bestselling book On the Line offers personal experiences with her career and mindset. Media appearances, international brand work, and public speaking engagements remain to be contributing factors to Serena Williams’ net worth. This makes her entertainment industry a major contributor to Serena Williams net worth 2025.

Serena Williams Personal Life & Family

Serena Williams is married to Alexis Ohanian, who is the co-founder of Reddit. Serena Williams husband and she have two daughters named Olympia Ohanian and Adira River Ohanian.

Through the Serena Williams Fund, she supports education, equity, and community development. She focuses on creating opportunities for underserved communities. Her charitable work adds depth to the net worth of Serena Williams.

What's Next: Future Ventures, WNBA Ownership & Estimated Net Worth Projections

As Serena Williams moves further away from professional tennis, it's clear that her attention has turned to growing Serena Williams business empire and making long-term investments. Serena Ventures is a big reason why she will be rich in the future. The venture keeps helping high-growth startups in health, fashion, wellness, and fintech to only increase Serena Williams net value. Successful exits from these Serena Williams investments could significantly increase the net worth of Serena Williams over the coming years.

Serena has also expanded her influence in sports ownership. She is a founding investor in Angel City FC (NWSL) and has reportedly joined ownership conversations in women’s professional basketball. On the other hand, the new media projects under Nine Two Six Productions, selective global endorsements, and her presence in the fashion and beauty industry put her on the right track for growth.

With all these avenues combined, it is estimated that Serena Williams’ net worth in 2025 will continue to grow.

FAQs

1. How much money will Serena Williams have in 2025?

In 2025, Serena Williams' net worth is expected to be around $350 million. This makes her one of the richest women in sports and business right now. 

2. Where does Serena Williams get her money?

She earns from tennis prize money, long-term endorsements, Serena Ventures investments, her fashion and beauty projects, media deals, and minority ownership in sports teams. 

3. How does Serena make money after retirement?

After retiring, Serena makes money through venture capital (Serena Ventures), branded businesses like WYN Beauty, media production, endorsements, and sports team ownership.

4. How much did Serena Williams earn from tennis?

She earned nearly $95 million in official tennis prize money, the highest in women’s tennis history. 

5. What are Serena Williams’ biggest business ventures?

Her biggest ventures include Serena Ventures (VC firm), WYN Beauty, S by Serena fashion line, Nine Two Six Productions, and stakes in sports teams like Angel City FC and the Toronto WNBA team.